Radio coverage can depend on a number of factors. Variables such as weather, your receiver, antenna and radio location improve the quality of our signal.
You will receive our best signal via a rooftop antenna, pointed to south-east Mount Forest where our transmitter is located.
Please contact us if you hear us, by clicking here.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping? Radio sells with immediacy, closest to the point of purchase.
Radio is the only true mobile media. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go. Radio is truly mobile.
In your personal life, when you have something very important to communicate to someone, which would you prefer…to show them a picture?, or to write to them?, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
Want a 100-piece symphony orchestra in your ad? An elephant? A chorus? A laughing child? A love song? With word pictures and emotion-evoking sounds, radio’s theater of the mind stimulates the most evocative feelings and powerful images the mind can comprehend. Radio delivers with its theater of the mind effect on listeners.
Television spends up to 1/3 of its air time with advertising. Today’s newspapers average about 2/3 advertising versus 1/3 editorial content. Today’s radio, at about 10 minutes per hour of advertising, devotes less than 1/5 of its time to ads. Compared to television and daily newspapers, radio offers a less cluttered advertising environment. Radio showcases your commercial messages with less clutter.
Over the past decade radio advertising costs grew little and much more slowly than competing media. Newspaper rates continue to escalate, even as circulation has declined. Television ad rates are up, even as viewing becomes more fragmented across hundreds of video viewing choices. Radio is consistently the 1st choice for cost effectiveness.
Newspapers and television sell themselves as reach mediums. But advertising effectiveness studies tell us that consumers need to be exposed to an advertising message at least three (3) + times for the information to begin to penetrate a prospects’ consciousness. Many local businesses cannot afford the necessary three (3) + frequency which effective advertising demands…except on radio. Radio is an affordable medium, delivering frequency and targeted reach.
