It took only minutes for runners and T-shirts marking the 40th anniversary of Terry Fox’s Marathon of Hope to sell out.
Adidas Canada had promoted the sale of Orion sneakers similar to the classic, three-stripe runner worn by Fox throughout his marathon journey.
A few minutes after the online-only sale of the $130 shoes and $40 T-shirts started Wednesday, Adidas posted an advisory asking customers to “stay tuned for a restock.”
Adidas Canada says on its site that all net proceeds from the sale will go to The Terry Fox Foundation.
Fox began his run on April 12, 1980 in St. John’s, N.L., and was forced to end it 143 days later in Northern Ontario after cancer spread to his lungs.