Local News

This Way To Wellington Signage Program Underway

PUSLINCH – Wellington County’s Economic Development Department has unveiled the first of 31 new gateway signs for the County.
The This Way to Wellington sign was officially launched with a ribbon cutting ceremony in Puslinch on Monday. Wellington County plans to install 31 “This Way to Wellington” signs in the County this fall.
The new signs are part of a three phase strategy to offer a consistent visual communication system throughout Wellington County. The goal is to enhance tourism, visitor experience and resident pride in the area. Warden Dennis Lever says this is a great look for Wellington County.
“While our member municipalities have developed strong identities in their respective communities, the County lacks a similar profile. The implementation of the
Signage Plan will promote Wellington County’s identity, improve the visibility of our borders, and encourage exploration of our key attractions.”
The Signage plan was developed after the County’s 2012 Wellington Economic Development Strategy and the 2014 Business Retention and Expansion project. Economic Development Chair and Councillor George Bridge says the new signs will let visitors know they are in Wellington County.
“These new signs are a chance to differentiate ourselves from our neighbours, show our pride of identity, and help navigate folks in and around the County in a safe and effective manner.”
Phase 2 of the “This Way to Wellington” Signage Plan will start in November. It includes implementing Directional Tourism Signage. In this Phase, tourism based businesses buy into the program to participate.